Keeping it ‘social’ media for sole traders

Published on Business stage: Starting, Thinking

Jo Austin, Engagement and Digital Marketing Coordinator, The Women’s Organisation

Taking the leap into self-employment can be an exciting time, but you can soon find yourself wearing a number of hats that you didn’t before – Book keeper, manager, administrator and marketer – they are all you when you are a sole trader! So how do you find time to keep on top of your social media accounts, and ensure you don’t lose the ‘social’ in social media? Here are 3 tips to get you working smartly and staying social.

  1. Be in the right place at the right time

Avoid the pitfall of biting off more than you can chew by being more measured about your choice of social media platform.  Where are your customers hanging out? That is where you should be! Better to really target your market clearly and do a few things well rather than 10 things badly.  You can always expand your reach to other platforms as your business grows. (More on this in a blog I recently penned called ‘Am I Twittering, Linking or Liking’)

  1. Don’t Juggle, Centralise

If you have a few social media profiles on the go you are constantly logging in and out to check messages and make updates and it can really eat into your day and leave you feeling like you have too many balls in the air.  Using a platform like hootsuite, you can not only monitor your social media channels centrally, but you can respond to messages directly from there.  Hootsuite allows you to also pre-time content across your social media channels so you can ensure that there is something happening each day – but don’t forget to also use it to check your news feed and comment back to some of your fans/followers to keep it social.

  1. Join a ‘Trendy’ Party 

When you have limited time to reach your customer it is worth using the magical world of hashtags and trends to join a bigger conversation and big truly social in one big go.  #Hashtag networking hours on twitter are a great example of this. Trying to connect with other businesses in Merseyside? Rather than painstakingly finding them one by one join in #Merseyhour 1-2pm on a Saturday where you can promote what you do and find other people who will retweet your message to their followers.

Beyond these 3 tips, recognise that you can only do so much, so don’t beat yourself up for what you can’t achieve, instead maximise the opportunity of the things you can do.

The Women’s Organisation run a variety of social media training courses open to all and part/fully funded depending on the stage of your business.  If you would like more help understanding which platform is right for you and upskilling yourself or your team then contact our team on 0151 706 8111 or

Speak to us

If you’re not sure what sort of help you need, get in touch and we’ll help you work things out.

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