Drastically evolving communications landscape drives growth at Active Profile
Local Growth Hub advisor, communications agency Active Profile is celebrating an increase in revenue following the launch of a newly formed inbound marketing and lead generation team, securing a raft of new technology clients.
The agency, which has offices in Liverpool, Manchester and London, has added this offering into its mix of PR and digital marketing services.
In support of the new service, Active Profile is now a certified agency partner for HubSpot, the world’s leading inbound marketing and sales platform, which manages and automates communications to generate high-quality leads.
Having developed the service over the last 12 months, the newly formed team has already delivered campaigns for clients including Manchester based data analytics company, Peak and employee benefits platform, Wranx.
The launch of a new inbound team follows an internal restructure at Active Profile earlier this year, which saw the agency split its marketing and PR functions to include sector-dedicated teams, specialising in innovation headed up by Jo Spragg and Place headed up by Nicky Hughes.
The reshuffle has resulted in a 15 per cent year-on-year surge in revenue for the agency, which recently marked the end of its financial year for 2017. It has also contributed to a series of new appointments.
Natalie Fox, account director and head of digital marketing at Active Profile, said: “As a growing PR and marketing agency, our prime focus is providing clients with a tangible return on investment. Through a tailored mix of PR and marketing, we’re able to deliver relevant leads in a holistic way, nurturing new contacts effectively through the sales and marketing funnel.
“In a drastically evolving communications landscape, it’s important that we are always working to adapt to clients’ changing needs. The success of our new team will lie in staying agile, some of the team are currently at Inbound 2017 in Boston on the lookout for the next step to our growth story.”
Following on from recent work with the team, Richard Potter, co-founder and CEO of data analytics company, Peak, said: “Since launching our data analytics-as-a-service platform in 2016, our goal has been to deliver immediate and continuous business value to clients.
“The inbound approach taken by Active Profile has seamlessly helped us to clarify and distil our go to market messages and tapped into our unique business needs as a subscription-based service. This has been a vital component to delivering the high-quality enquiries that we need to drive our growth.”