Liverpool digital agency Connect aims to help reduce marine plastic littering

Liverpool digital agency Connect has been appointed by the Environmental Research Institute (North Highland College, UHI, which is part of the University of the Highland and Islands) to design and build a ground-breaking new website that seeks to increase awareness of marine plastic littering and its potential impact on wildlife.

The website will collect data and report on the number of seabirds becoming entangled due to marine littering, using this information as a guide to detect hotspots. The long-term aim of the project is to develop relationships with companies to encourage them to recycle marine plastic litter and waste, increase resource efficiency and encourage the move to a more circular economy.

The website will welcome contributor submissions, allowing individuals to report incidents using a global interactive map and submit images to inform their studies.The data gathered from the website will be extracted regularly for analysis and research.

The project has a global reach, with partner organisations from Scotland, England, Ireland, Norway, Denmark and Greenland helping to combat the issue.

Connect’s Managing Director, Janet Symes says:

“Connect is incredibly proud to be chosen to work on this project. Thanks to the research undertaken by institutions like UHI, the public is becoming more aware of the need to protect our marine wildlife, but there is a huge amount of work to be done, and this new website will help to remedy that.”

Dr Neil James of the Environmental Research Institute, UHI, says:

“We are thrilled to collaborate with Connect on our exciting new project.

“Our research has highlighted the importance of gathering more information regarding the impact of marine plastic debris on seabirds. Through our collaboration, we will develop a solution that enables us to involve citizen scientists to gather information on entanglement of seabirds across the globe. This will better inform our research, and help identify the regions and species most at risk from anthropogenic waste and litter.

“Connect have shown they are determined to bring to fruition a successful product, which is backed by their experience, technical knowledge and ability.”

To find out more about the work the Environmental Research Institute and their partners carry out, please visit their website.

Speak to us

If you’re not sure what sort of help you need, get in touch and we’ll help you work things out.

Leaf Leaf