Mashbo’s Gavin Sherratt joins the BIMA 100

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  • BIMA is the British Interactive Media Association, the industry body that represents the UK digital and tech industry
  • The BIMA 100 recognises the industry’s most influential, pioneering and changemaking people
  • Gavin Sherratt joins the BIMA 100 in the Tech for Good category
  • This year’s 100 were selected by an independent panel of industry experts

Every year BIMA, the British Interactive Media Association, launches its search for the 100 most influential, pioneering and groundbreaking people in the digital/tech industry. They are the BIMA 100 and Mashbo is excited to announce that Managing Director, Gavin Sherratt, is on this year’s list.

Gavin was chosen by an independent panel of industry experts in the Tech for Good category following a year in which the Hub of Hope app, which Mashbo has developed for national mental health charity, Chasing the Stigma, has become the UK’s go-to mental health support signposting tool.

The award-winning, free app has helped more than 120,000 people find life-changing and even life-saving support since its launch in 2017. In the last 12 months it has grown to become the nation’s most comprehensive mental health support database and is used as a signposting resource by 25+ national support services including Samaritans, Mind, Papyrus and emergency.

Under Gavin’s leadership and guidance the team at Mashbo strives to empower clients through the positive use of technology. In the past 12 months, Gavin’s approach has seen the software development company complete projects with Roy Castle Lung Cancer Foundation, the Centre for Alternative Technology and Chasing the Stigma, all using technology as a force for good.

Following social distancing guidelines, the announcement was made at an online ceremony hosted by BIMA on 6 May. The ceremony focused on the breadth of achievement of this year’s BIMA 100, demonstrating that there’s no single route to success within the industry.

Gavin said: “Being included in the BIMA 100, in a category that I feel so passionate about, is an incredible achievement. I’m stunned and extremely proud to be in such impressive company!

“To be recognised for our work with the Hub of Hope is very special not just for me, but for the whole team, as it is a project that we have all supported since its inception back in 2017.

“I have been an advocate for using technology to deliver positive outcomes for that benefit not just businesses and organisations, but employees, customers and wider communities, for many years now.

“However, in the midst of a global pandemic that is taking its toll on our mental and physical health and even financial security, it has never been more important to look at ways that we can use technology to help and support one another.”

“Our BIMA 100 is about recognising the people at the forefront of our industry,” explained BIMA Co-President Nat Gross. “They are the people making a fundamental difference to our industry right now and, given the strange circumstances in which we find ourselves, we need their inspiration, innovation and leadership more than ever.

“Fortunately, with people like Gavin in this year’s BIMA 100, I think we’re in safe hands.”

For more information, contact Nikki Girvan on 07834072989 or

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