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MELO World growth spurred with help from Halton

MELO World specialises in creating and developing visual management materials for production and operations facilities. Visual management is an approach to communication that is aimed at ensuring anyone can walk into a workplace and understand what is going on, regardless of language, using signage, diagrams and so on.

Established in 2012, MELO World grew rapidly, securing contracts with DHL and Jaguar Land Rover. It has also recently secured preferred supplier status with Jaguar Land Rover. Turnover increased from £52,000 in 2013 to £265,000 in 2015. The firm is based in Widnes and employs a mixture of operations managers, designers, marketing specialists and sign manufacturers.

To ensure its continued, successful growth, MELO World sought support through the Business Growth Programme. An initial diagnostic identified that the business would benefit from strategic planning support, as well as support for marketing and communications to existing and potential customers.

MELO World also needed to consider whether to continue with its bespoke design and manufacture process or identify a range of standard products. Specialist support was provided in the areas of the identification of strategic growth objectives and associated plans and the development of a marketing and communication plan.

Through its work with the Business Growth Programme, MELO World has been able to continue its growth. It has moved to larger premises in Halton and has recruited an additional two staff.

You can find out more about the Business Growth Programme on the Local Growth Hub website.

Notes:

The Local Growth Hub is funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth programme 2014-2020. The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund.   Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, business, create jobs and local community regenerations.